Underlining the intensity of the competition for the fluid Kenyan market, GOTV will beam its premium content to all owners of its set top box from Friday 22 May to Monday 25 May.
After that, it will offer users the chance to stay on the premium bouquet permanently based on the difference they will have noted between the two offerings.
"For one weekend only, GOtv is sharing the love by enabling all television viewers with a valid GOtv decoder (even if your subscription isn’t active) an opportunity to experience the best variety entertainment programming available on GOtv Plus at no extra cost," the company said.
The company will open up channels like Telemundo, SuperSport Select 2, M-Net Movies Zone, Disney Junior, BET2, E! Entertainment and so on,
Multichoice has opened up a multi-front battle with rivals to protect its market leadership with a recent announced slash in its DStv HD decoder prices by half.
Between DStv and GOTV, the company has over 60 per cent of the local TV viewership market with Startimes, Zuku and others sharing out the remainder.