One man Elop cannot gag though is his former boss at Microsoft, Steve Ballmer. Speaking on a wide range of issues, Ballmer today confirmed that Nokia will indeed show some Windows phones next week.
Timing will be key. Apple is still riding the momentum of its iPhone 4S which has already done 4million devices sold over the weekend of the launch. Samsung after waiting for a respectable period since Steve Jobs death has now released the Samsung Galaxy Nexus running on Google's Android 4.0 (Ice Cream Sandwich) OS.
So Nokia's announcement along with the heft of Microsoft whose Windows platform still runs 75 per cent of the computers used in the world is likely to be a big deal.
On why you might want to buy Windows phones instead of an Apple iPhone, Ballmer told Forbes that, "Your information is front and center, not a sea of icons."