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Wednesday, August 29, 2012

DStv TO RENUMBER CHANNELS, ADD BOX OFFICE

In Accra and in Nairobi tonight, DStv is set to unveil a new numbering of channels with related content being on adjacent channels - e.g. FTA channels like Citizen, NTV, KTN, K24 ideally following each other, while movies, Africa Magic and so on will all be regrouped to make it easier for viewers to navigate.

During the unveiling, Multichoice will also announce new High-Definition channels that have been added to its bouquets including Box Office which will be available for premium subscribers and where latest release movies will be shown before gradually being moved to the other bouquets.

A table laid out at the Golden Tulip Hotel in Ghana DStv event
The use of HD channels is meant to create more room for more content.

This will also allow for content of the same genre say romantic movies to be grouped together and so on.

Multichoice is moving aggressively to protect its turf as new challengers enter its African markets.

Tonight's launch is also expected to directly address issues of content including program repeats and dated movies that were sparked of by this Blog Post.

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