Monday, July 11, 2016
SPORTSPESA POURS IN HUNDREDS OF MILLIONS FOR KENYA RUGBY SPONSORSHIP
The deal will see Sportspesa become the sponsor of the popular Kenya Rugby 7s, the fast-rising Rugby 15s, the Women's rugby and the Development of talent.
The deal dwarfs other long-drawn out contracts with local companies that The Kenya Rugby Union has had to engage in.
Sportspesa has recently ramped up its sports marketing presence appearing on Stadia and other sports related collateral pointing to the billions it is bringing in from bettors.
Some estimates place Sportspesa's weekly revenues before deduction of costs at Sh9billion and rising.
The company will also announce partnerships with the English Premier League where it already has some projects with the popular league's teams.