GOTV GRABS 56% MARKET SHARE AS DTT PAY TV CLOCKS 3M USERS

As GOTV turns five years old in Kenya, it has now reached 56% of digital terrestrial TV subscribers, with rival Startimes coming in at 40% while Bamba and Azam trail far behind at about 1.5% each.

Latest figures indicate GOTV had 1,730,279 subscribers by the end of June 2016 while Startimes was at 1,268,419 users.

With Azam TV and Bamba/KTN, the number of formerly analogue TV viewers who have digitally migrated to DTT decoders has now surpassed 3million users country wide.

A good number are also on Satellite provider DStv, and cable TV Zuku.

GOTV used both its early mover advantage but also better pricing and content leveraged on its parent Multichoice's 20 year experience in the country to establish market leadership.

The fast growth in digital TV users vindicates the Communication Authority of Kenya's tough stance against local broadcasters who sought to frustrate the digital migration process.

Kenya is now one of the few African countries that have been able to fully migrate to DTT.

GOTV will tomorrow celebrate its five years of existence since 2011.

This is the current comparison of the market players pricing:

DTT PROVIDER	DECODER PRICE	BOUQUET
BAMBA	3599	FTA
GOtv	1999	Lite: 160 per month, 375 per quarter, 840 per year Value: 470 Plus: 920
STARTIMES	Pay TV: 1800 Free to air: 4399	Nyota: 199 Bas ic: 499 Classic: 999 Unique: 1499
AZAM	3800 for decoder	Azam Play: 870 pm Azam Plus: 500 pm Indian bouquet: 800 pm Azam Pure: 200 per month

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