Pay TV company Multichoice will from today slash the prices of its flagship DStv Service while simultaneously announcing the addition of new channels ranging from 4 to 11 depending on the subscription package.
Top of the offering Premium service will from now cost Sh8100 (US$81) per month down from Sh9400.
The bouquet will also see the addition of four HD channels.
Multichoice, which also owns the market leading GOTV digital terrestrial TV (DTT) brand, will cut prices just as the long school holidays begin.
The presence of school kids at home for over two months will convince many parents to take up more channels to cater for the younger audience.
"I usually pay Access (the least expensive) but when the kids close, I have to pay for Compact," Julius, a subscriber at the line at the Sarit Customer Care Shop said earlier today.
A number of other parents take on Extra View to avoid inconveniencing kids.
"Sometimes, you want to stay indoors," Kuria, another subscriber said. "But you cannot watch cartoons the whole day! You are forced to go to the pub to catch the Game. I need another TV"
He said he was paying extra-view.
DStv the leading Satellite pay-TV service on the continent, is navigating difficult terrain with the advent of digital migration and the proliferation of illegal decoders being sold on the black market.
It has however signalled continued confidence in the DStv service with additional investments into new satellites and expanded content.
Already one of the leading Sports content providers, it has with the introduction of Catch Up and Box Office services created access to international shows particularly series within 24 hours of their first showing in the US for instance.
The entry level Access package remains at Sh1,050 a month but will see the addition of three new channels.
At 1,900 the Family package will feature an additional 5 channels while the Sh3500 Compact package will come with 6 new channels.
Compact Plus will now cost Sh5425 down from Sh6,400. It will also come with a whopping 11 additional channels.