Out of an expected 1.75m TV owners who subscribe to pay TV, approximately 720,000 or 41% have bought the GOTV decoder, the December data shows.
Rival Startimes with about 400,000 subscribers takes 24 per cent of the pay TV market.
The survey was carried about a year after the government began to switch off analogue TV transmission in favour of digital.
Satellite pay TV DStv takes another 20 per cent.
The figures would indicate GOTV to have grown from the 37 per cent share it had in February 2015, when Ipsos-Synovate released a poll on the same.
Startimes has remained relatively flat as at that time it had a market share of 23 per cent.
GOTV has invested heavily in local productions and sports including soccer and darts tournaments in a bid to serve more relevant content to its audience.
30 per cent of the decoders in the market are free to air, or unauthorized streaming gadgets.
Prime Time audiences continue to watch the big 3 TV stations, Citizen, KTN and NTV who command with 73 per cent of the pie.
It's either buy a subscription or you have no TV in rural Kenya - and gotv seem more solid than startimes
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