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Wednesday, February 18, 2015

GOtv LEADS IN DECODERS OWNERSHIP - IPSOS-SYNOVATE

GOtv is the market leader in set top boxes among those who have them in Kenya, a new Ipsos-Synovate study shows.

The study was carried in the first part of February 2015.

GOtv with 37% leads Startimes at 23%. DStv is at 20% while Zuku is at 16%. Independent set top box vendors have 5%.

35% of Kenyans have migrated.

The information is crucial for advertisers who need real numbers of reach before committing funds.

Safaricom, the largest advertiser on TV said it will take a wait and see approach. "Going digital we are going to need certified numbers of eyeballs distribution," Nzioka Waita, the Director, Corporate Afairs told Nairobitech earlier today.

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