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Wednesday, March 11, 2015

GOtv CUTS DECODER PRICES AS MIGRATION BATTLE MOVES TO PHASE TWO

With the first phase of the digital migration battle over, attention now shifts to platform competition with marketing and content offering likely to emerge the key selling points.

GOtv, Startimes, Bamba TV among others now go head to head with GOtv unveiling the first major promo, the Dunga Milli, for new GOtv buyers.

The company slashed its decoder prices from Sh1,799 (US$19.61) to Sh1,399 ($15.25) and launched a promo that will see new subscribers entered into a draw to win cash.

“For every purchase and activation of a GOtv decoder, consumers will get an automatic entry
into the ‘Dunga Milli’ draw where one lucky Kenyan will walk away with Sh1 million every week 
for the next 8 weeks. But it doesn’t stop there... there will also be daily prizes of Sh15,000, 
airtime plus a chance to win annual GOtv subscriptions plus airtime,” said GOtv General Manager, Mr Felix Kyengo.

Bamba TV meantime has been running continuous ads on its sister radio network led by Kiss 100 and Classic 105 as well as Radio Jambo.

Startimes in the meantime has concentrated on rural areas with ads running on vernacular stations.

GOtv will look to defend its market leading position with Ipsos-Synovate reporting in a study that it holds a market share of 37% against rival Startimes 23%.

Occasional offerings of football on the platform have proved extremely popular with male adult audiences across the country.

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