Radio Africa Group, associated with CEO Patrick Quarcoo has made a bold entry into the digital terrestrial TV field with a free to view box selling for Sh3,300 but no monthly subscription fees.
Bamba TV set top box will carry 50 channels half of them international and the rest local free to air channels like local broadcasters.
A review of the content for this product will be forthcoming soon.
With 50 free to view channels, Bamba will seek to make money off advertisements on the different channels.
Danny Mucira is the GM for the data and bamba division. He previously worked as the GM Multichoice Kenya and has previously worked with Old Mutual and Shell Kenya.
The digital division is ran by Lancia Digital a DTT company owned by Radio Africa Group.
Times Media of SA earlier in the year bought a 49 per cent stake in RAG for $18m and promised to help in the roll out of the DTT offering.
Valued at Sh3billion plus, this is RAG's latest bet as the country migrates from analogue to digital TV transmission.
Times Media, Patrick Quarcoo and William Pike are the main shareholders of RAG. Smaller shareholders sold off significant part of their shareholding in the transaction with the SA group.
These included Sirwo enterprises of William Chesire and Kiprono Kittony, Sudhil Vidyardhi, Longhorn Enterprises, Xynergy, Kitambo Limited etc.