Wednesday, February 18, 2015
GOtv LEADS IN DECODERS OWNERSHIP - IPSOS-SYNOVATE
The study was carried in the first part of February 2015.
GOtv with 37% leads Startimes at 23%. DStv is at 20% while Zuku is at 16%. Independent set top box vendors have 5%.
35% of Kenyans have migrated.
The information is crucial for advertisers who need real numbers of reach before committing funds.
Safaricom, the largest advertiser on TV said it will take a wait and see approach. "Going digital we are going to need certified numbers of eyeballs distribution," Nzioka Waita, the Director, Corporate Afairs told Nairobitech earlier today.